Content & creative design
Content, campaigns and characters for MySiswaPlace — Malaysia’s one-stop student welfare platform.
02 The project
A national platform, one creative language.
One year inside MySiswaPlace — shaping a single visual system that could carry a government platform from the feed to the street, and back again.
About MySiswaPlace (MSP)
MySiswaPlace is the official one-stop digital platform for student welfare and higher education resources in Malaysia. Managed by Yayasan Perkasa Siswa (YPS) under the Ministry of Higher Education (MOHE), the platform is a central hub for welfare assistance, an academic book e-commerce marketplace, and the official portal for MADANI Book Voucher redemptions for university students nationwide.
- Client
- MySiswaPlace · YPS
- Role
- Content & creative designer
- Year
- 2026
- Disciplines
- Digital · Print · Merch
Fahim Suhaimi
My role & creative scope
I operated as the content & creative designer behind the identity and visual strategy for MySiswaPlace. From conceptualising massive print installations to engineering high-engagement digital media — and aligning complex branding strategies with ambitious business targets — I elevated every visual touchpoint to drive maximum reach and engagement.
Feed systems · 2024—2026
Selected artwork Social media
A daily publishing system: post frameworks, carousels and story templates built to keep one voice across four platforms.
Disciplines: social media, marketing, merchandise, printing and campaign design.
05 Content system
Educational & tips content (Posting tips)
Designing high-retention tip guides and educational visual frameworks that break down complex student resources into bite-sized, actionable visual assets.
Static series
06 Campaign design
Promotional campaigns (Event awareness)
Architecting end-to-end visual suites for nationwide initiatives — such as MADANI Book Voucher launches and lucky draws — blending bold headline typography with strategic visual hierarchies to maximise participation.
Nationwide campaign suite
07 Out-of-home & print
Printed at street scale.
Taking the campaign off the feed and into the street: billboards, roll-up banners and QR-led redemption points that keep MySiswaPlace legible from fifty metres away — and scannable from fifty centimetres.
Large-format print · 2026
08 On-ground
Campus tour (Jelajah ke Universiti)
Developing comprehensive visual assets for university roadshows and physical events — bridging digital event teasers with large-format print marketing to capture student attention on campus.
Roadshow series
09 Carousel post
Multi-slide carousels (Carousel post)
Structuring multi-slide graphic carousels designed to boost swipe-through rates, delivering rich information sequences through cohesive visual storytelling and data layout.
Four-slide sequences
10 Conversion design
Direct CTA & soft sell (Soft sell)
Engineering soft-sell promo layouts and call-to-action graphics optimised to drive organic clicks, user sign-ups and platform feature adoption without sacrificing visual elegance.
Always-on social
Six characters, one collectible line. A set of 3D mascots printed on lanyards, stickers and staff tees — turning a government platform into something students actually want to keep.
12 Character suite
Six readers, rendered in 3D.
Conceptualised and rendered a series of six custom 3D mascots — Mumuk, Kurius, Nerdi, Bunga, Pero and Candy — to represent distinct student reading styles and personas. The suite personalises every digital carousel and physical merchandise line.
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Mumuk The thrill-seeker
Obsessed with horror and thriller titles; acts brave on the outside, but always needs a reading buddy nearby when finishing the final chapters.
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Kurius The detective brain
Loves mystery and suspense; reads just two or three pages before overanalysing the whole plot, only to be completely shocked by the ending twist.
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Nerdi The knowledge seeker
Driven by facts and evidence; prefers deep-diving into heavy textbooks, non-fiction and academic guides even during leisure time.
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Bunga The emotional reader
Highly empathetic and gentle-hearted; blushes and smiles secretly during romantic scenes, but gets completely heartbroken over sad endings.
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Pero The self-improver
Hungry for personal growth; instantly grabs any self-development, business or motivational book to expand their personal collection.
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Candy The hands-on doer
Practical and action-oriented; can't sit still for long, constantly flipping through DIY guides and recipes to start creating or building immediately.
13 Print campaign
Print, for the campus wall.
Seasonal posters for the national calendar — Malaysia Day, Maulidur Rasul, Merdeka 69 and book-voucher pushes — designed to work at A2 on a noticeboard and as a post in the feed.
14 Bringing vision to life
The MySiswaPlace journey
A year of building impactful visual ecosystems — combining strategic branding, high-conversion graphics and immersive storytelling. I am always open to new creative challenges, high-stakes branding projects, and strategic collaborations.
Fahim Suhaimi — content & creative design